Progress Bar design for the revamped UO Rewards program. This design was meant to challenge the typical representation of points based progress across e-commerce applications. Through the unconventional reveal of progress, the user is left anticipating the graphic completing the circle as well their reward.
This symbol has been used in various marketing materials across the UO brand, including in-store graphics, social media posts, and on banners throughout the website.
The UO Rewards project was featured on the Forbes article Successful Mobile App Design: What Can We Learn From Ray-Ban, Urban Outfitters, and Zeel.